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Saturday, 14 January 2012

Online Strategist


Location:                  New York, NY  
Sector:                     Non Profit 
Organization URL: http://ictj.org
Experience:              Mid Career  
Last Date To Apply         Jan-27-2012 
Date Posted                           Jan-14-2012 

Description


The International Center for Transitional Justice (ICTJ) is an international non-profit organization specializing in the field of transitional justice. ICTJ works to help societies in transition address legacies of massive human rights violations and build civic trust in state institutions as protectors of human rights.
 
PRIMARY FUNCTION/PURPOSE:
The Online Strategist manages ICTJ’s online communications, email strategies and web visibility under the direction of the Director of Communications. The main function of this position is to ensure a coherent multilingual online presence that supports ICTJ’s communication strategies and integrates other forms of ICTJ’s communication outputs. This involves managing web-related projects, overseeing website content development, developing strategies to increase the effectiveness of ICTJ’s digital assets, and interfacing with other departments to ensure ICTJ’s online presence is consistent with strategic priorities. The role is based at ICTJ’s headquarters in New York and reports to the Director of Communications.

RESPONSIBILITIES:
  1. Work with the Communications Director to develop, implement, and evaluate online strategies to support ICTJ’s programmatic and communication goals.
  2. Oversee maintenance and development of all digital assets, including multilingual websites, social media channels, email products, and multimedia content.
  3. Develop and manage digital outreach campaigns to increase the reach and “stickiness” of ICTJ’s digital content, and to promote other (non-digital) content, such as publications and multimedia.  Tactics may include Google AdWords, organic search optimization, Facebook ads, etc.
  4. Manage the multilingual website editorial calendar, including planning and approving of web content.
  5. Develop performance measures to assess the scope, reach, and impact of digital assets, and provide regular, actionable reports. Identify opportunities for / formulate new online projects that drive organizational objectives; develop business cases for project approval.
  6. Manage approved online projects, including developing and tracking timelines and budgets, and managing dependencies with other projects.
  7. Oversee functional maintenance of ICTJ’s multilingual websites; regularly develop and maintain new interfaces and features keep the websites fresh.
  8. Supervise content managers, interns, and other staff developing content and supporting implementation of online strategies.
  9. Assist program staff with planning and costing web-related communications projects.
  10. Develop training modules as required; train staff and interns on relevant procedures and skills.
  11. Manage consultant and vendor relationships.
  12. Other duties as required. 



Qualifications


Education:  Bachelor’s degree.
Experience:  Minimum of five years professional experience in online marketing and strategy development, including email, SEO, SEM, web development, and social media.

Related Skills or Knowledge: 
  1. Experience developing and implementing strategies, business cases, and work plans.
  2. Proven ability to manage multilingual, content driven websites.
  3. Experience directing design, information architecture, and usability for content focused websites.
  4. Demonstrated project management skills.
  5. Superior ability to balance multiple priorities and meet deadlines.
  6. Excellent writing and editing skills, with the ability to tailor messages to specific audiences.
  7. Experience with social media campaign development and implementation.
  8. Experience with bulk email programs.
  9. Experience managing external vendors.
  10. Experience with online analytics software.
  11. Experience with a wide variety of web 2.0 applications preferred.
  12. Interest in human rights. 


Contact Details



Email: ictj.communications@gmail.com

Application Instructions


Please submit cover letter and resume to ictj.communications@gmail.com. Please include at least two examples of websites you have managed and two writing samples. Deadline to apply is Friday, January 27, 2012.


The ICTJ is an equal opportunity/affirmative action employer strongly committed to hiring and retaining a diverse and internationally representative staff. Qualified women are especially encouraged to apply.